The Phoenix: About Daydreamer & Co.

A long time ago, when I was much younger (and probably more fun) I was watching a TV Series, The Tudors. Because of the television series, it started my love of Anne Boleyn, and history surrounding those times. During the series, they talked about the Phoenix, rising from the ashes. That quote became a reoccurring theme in my life, and something that stuck with me.

Legend has it, when a Phoenix dies it bursts into flames and turns into ash, new life is reborn from the pile of ashes. So, the Phoenix once again rises.

I loved this saying so much, I had it tattooed on my back (Like a Phoenix, I rise from the ashes). Every time some sort of trauma happened to me, I would rebuild myself into a better and stronger me.

As you know, Daydreamer & Co was originally She is Chic Style (She is Chic Boutique). This year, after Covid-19 hit, my brick and mortar dreams suddenly just hit a wall. Life handed me a giant curve ball, I worked so hard and I finally got where I wanted to be, but I had to give it up.

Since I had to close my brick and mortar, I decided my business needed a rebranding- it needed to rise from the ashes and become what it was meant to be. That is when Daydreamer & Co was born.

I am a believer in all things spiritual, and all things a little off the wall. I am a Pisces, which is a huge part of who I am as a person. One trait of a Pisces is their dreamlike quality, or “Daydreaming” and I thought it was so fitting because that quality is me. Daydreamer is powerful to me, because aren’t all of our accomplishment’s dreams in a sense? We dream it, we do it.

The Moon is also something I have always loved. The moon is so beautiful, as it hides to allow the sun its chance to shine. I’ve always thought the Moon did not get the credit it is due.

Daydreamer & Co. is a combination of dreams, and emotions… all good and bad, turned into a resilient force of nature.

I cannot wait to see where we go from here.


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